Head of Product Marketing (USA)

Company: Tender Lawn Care
Location: Jonesboro
Posted on: March 12, 2025

Job Description:

Edge Impulse is the leading edge AI platform, enabling all enterprises to build smarter edge products. Our technology empowers developers to bring more machine learning products to market faster. Enterprise teams develop industry-specific solutions in weeks instead of years because of the powerful automation and low-code capabilities we provide. We believe that data-centric engineering is the future of industry transformation, unlocking a positive impact on our society and environment.We are growing! This is an opportunity to help build a solid product marketing foundation at a well-funded startup with a strong developer community in the machine learning space. As the product marketing leader, you will be key in crafting messaging, positioning, pricing, and in understanding embedded machine learning with an emphasis on the developer audience. This will be an opportunity to expand your expertise in a market with high potential.Primary Responsibilities

• Understand and refine the target persona and ICP (ideal customer profile)
• Craft positioning and messaging that aligns with the pain points and values of the developer/user and customer
• Translate technical details into value propositions
• Conduct in-depth pricing analysis and provide recommendations based on research and best practices
• Understand the competitive landscape and craft competitive messaging
• Develop a deep understanding of the Edge Impulse product and edge AI market
• Lead development of sales enablement materials
• Collaborate with the broader marketing, devrel, product, and sales teams to assist in achieving company KPIs
• Potential to manage a small team as we growPreferred Skills and Experience
  • A minimum of 5 years specifically in a product marketing role at a SaaS startup
  • Deep experience understanding and messaging to the developer audience
  • Experience with embedded machine learning
  • Comfortable working cross-functionally and incorporating diverse feedback from multiple people
  • Experienced in learning new tools (such as Hubspot, Notion, Google Docs)
  • Comfortable working with engineers and product teamsAcademic Credentials
    • Bachelor degree in marketing, business, or related field preferredWhat We Offer
      • A well-funded company with founders who care about team, users, and values.
      • Competitive pay, stock options, benefits, and vacation time.
      • A dynamic culture that sees work as one element in life (work-life balance).
      • A team that's engaged and inclusive yet global and diverse.We base our salary ranges from compensation research using both historic and real-time salary data sets. We have a reasonable estimate of the current salary range to be 175,000-195,000 + bonus + equity + benefits. This range reflects the minimum and maximum target for new hire salaries for this position in Austin, Boston, Chicago, Denver, San Diego, or Washington DC.Edge Impulse targets overall compensation at the 75th quartile of the market for similarly placed companies, job families, and grade levels. Our salary ranges take into account a wide range of factors including but not limited to role, grade level, location, training, degrees, certifications, and other business needs.We are an equal opportunity employer. We appreciate diversity in our remote, global organization. We value inclusivity across our teams. We encourage applicants of all genders to apply for this position. We do not discriminate against any employee or applicant for employment because of race, religion, color, national origin, gender identity, sex, sexual orientation, age, marital status, veteran status, disability status, or any other federal, state, or local protected class.
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